Plans, limits and what each one includes
The review limit is a total, not a monthly allowance
This is the single most misunderstood thing about our pricing, so it goes first.
| Plan | Review limit |
|---|---|
| Free | 100 |
| Plus | 1 000 |
| Pro | 10 000 |
| Ultimate | 20 000 |
It is the total number of reviews stored in your account across all sources. It does not reset every month. If you have 980 reviews on Plus, you have room for 20 more, not 1 000 more this month.
Which feature needs which plan
Free
- Google and Facebook sources
- JustReview Badge widget
Plus and above
- Amazon, eBay, Allegro, Booksy, Trusted Shops, Reviews.io, Yell sources
- Import from CSV
- Summary, Testimonials and Counters widgets
- White Label: the Show JustReview logo switch in each widget
Pro and above
- Reviews Page and Stars widgets
- Generate Rich Snippet Data, the structured data that lets Google show stars
- Best reviews first, labelled Best reviews on top in the Reviews Page widget
- Filter by page language
Ultimate
- All remaining sources, roughly two thirds of the catalogue, including Etsy, Yelp, Tripadvisor, Google Shopping, Booking, Airbnb, Walmart, AliExpress, Capterra, G2, Sitejabber, Product Hunt, Google Play, Apple App Store and the professional directories
- Review Curation, switching individual reviews on and off
- Multiple locations in one account
- Replies to Google reviews
The current comparison table is always on the pricing page.
Trial
Paid plans start with a 7-day trial. You give card details up front, and you can cancel inside the trial without being charged.
Lifetime deals from AppSumo
If you bought a lifetime deal, your plan is tied to the tier you purchased and does not renew, so there is nothing to pay monthly.
Changing plans
Upgrades and downgrades happen in Payments. An upgrade takes effect immediately.

If your plan does not change right after payment, log out and back in first, then read paid but still on Free. The usual cause is paying with a different email address than your account uses.
When you are over the limit after a downgrade
Downgrading does not delete reviews. You keep what you have, but imports stay paused until your count is back under the new ceiling. On Ultimate you can hide reviews you do not need, though hiding does not reduce the stored count. In practice: downgrade only when your review volume genuinely fits the smaller plan.
Billing
We charge in EUR. Invoices and the payment method live in the billing portal, reachable from Payments. If you are a VAT-registered company in the EU and need reverse charge on the invoice, write to us and we will correct it.