Collect your own reviews with a form

Besides pulling reviews from external platforms, JustReview can collect them on your own site. The Reviews Page widget can include a form where a customer leaves a rating and a comment.

This is the answer for businesses whose customers do not use review portals at all: local services, B2B, anything sold offline.

Requires the Ultimate plan

Both the form and the moderation switch are Ultimate features, inside the JustReview Page widget.

Switching the form on

1. Open the JustReview Page widget in Widgets.

   

2. Turn on Display review form. It is off by default, so the reviews page shows only existing reviews until you enable it.

3. Turn on “Check review before publish”. Strongly recommended, see the warning below.

4. Generate the code again and replace the snippet on your site.

Turn moderation on before you go live

“Check review before publish” is off by default, which means anything submitted through the form appears on your website immediately, with no review by you.

On a public page that is a bad default to leave alone. Switch it on, and new submissions wait for your approval in All reviews instead of publishing themselves.

Approving submitted reviews

With moderation on, a submitted review lands in your account as hidden. Open All reviews, filter by status, read it and switch it on to publish. See turn reviews on and off.

Sending customers straight to the form

Link to your reviews page with #leave-review at the end and the form scrolls into view and opens by itself. Ideal for a post-purchase email:

https://yourwebsite.com/reviews#leave-review

Full details in link straight to the review form.

What happens to these reviews

They stay yours and stay on your site. We do not publish them to Google, Facebook or anywhere else, and there is no way to push them out. If you want reviews on your Google listing, the customer has to leave them there.

They are labelled as your own collected reviews, not attributed to any external platform. We will not present your own data as coming from a source it did not come from.

They count towards your plan limit like every other review.

They appear in widgets alongside imported ones, and you can include or exclude them per widget through the Services selection.

Getting customers to actually use it

The form works. Getting traffic to it is the real task.

• Ask by email after purchase, with the #leave-review link. This single thing outperforms everything else.
• Ask once, at the right moment, when the product has arrived or the service is done.
• Keep the ask short. Every extra field costs you responses.
• Do not offer rewards for positive reviews. In the EU that runs straight into consumer protection rules, and platforms remove incentivised reviews.

Moderate, but do not sanitise

Moderation exists to stop spam and abuse, not to remove criticism. A visible four-star review with a real reservation converts better than a wall of fives, and selectively hiding negatives to mislead is what the Omnibus Directive prohibits.