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Where our reviews come from

Every review JustReview displays already exists somewhere public, written by your customer about your business. We do not create reviews, we do not edit their content, and we never invent them. All we do is bring them together in one widget on your own website.

The four ways a review reaches your account

1. Official platform APIs. For Google and Facebook you connect your own business profile through the platform’s own sign-in screen. You grant access, the platform issues a token, and we read only the reviews of the profiles you selected. You can revoke that access at any time in your Google or Facebook account, and the connection stops working immediately.

2. Licensed data providers. Sources beyond Google and Facebook are delivered through a third-party data provider we pay for. We do not operate our own crawlers against those platforms.

3. Your own import. With CSV import you upload reviews you already hold, for example from a previous review tool or your shop software.

4. Reviews collected by you, through us. The JustReview Page widget includes a review form on your website. Those reviews belong to you, are moderated by you, and are not published anywhere outside your site.

What stays under your control

  • Which sources are connected, in Connectors.
  • Which reviews are visible. On the Ultimate plan you can switch individual reviews on and off in All reviews.
  • Which reviews appear in each widget, chosen per widget in the Services section.
  • Removing everything. Disconnect a source and its reviews stop being displayed. Delete your account and the data goes with it.

Reviews and the law

We are not lawyers and this page is not legal advice. Two things are worth knowing.

Review content is not ours, and it is not yours either. It belongs to the person who wrote it. That is precisely why we display reviews with author and rating attached, instead of rewriting them into marketing copy. Presenting reviews truthfully, without selectively hiding negative ones to mislead, is what consumer protection rules in the EU and elsewhere expect. The EU Omnibus Directive requires traders who display reviews to say how they make sure those reviews come from real customers. If you show reviews on your site, that obligation is yours, and the source labels in our widgets are there to help you meet it.

Displaying a review is not the same as owning the platform’s data. We show reviews for businesses that ask us to, about themselves. We do not resell review databases and we do not recreate another platform’s directory.

For review platforms

If you operate a review platform and want your service excluded from JustReview, or want to discuss an official integration, write to [email protected]. We act on such requests: several sources have been removed from the product at the platform’s request, and we would rather have a working partnership than a dispute.

For business owners

If a review about your business is false or breaks the rules of the platform it was posted on, the removal has to happen on that platform, because that is where it lives. Hiding it in JustReview only affects your own widget. Google and Facebook both have their own reporting flows for this.