Turn individual reviews on and off

Requires the Ultimate plan

Review Curation is available on Ultimate. On lower plans the switch is visible but locked.

Every review in All reviews has a switch. Off means it stops appearing in your widgets. It stays in your account, and you can switch it back on at any time.

What hiding does and does not do

Does: removes the review from every widget on your website, immediately.

Does not: change or delete anything on Google, Facebook or wherever it came from. The review is still public there, and still counts towards your rating on that platform.

This is your decision, not a cleanup task

Visibility of a review belongs to the account owner. We do not touch it on your behalf, and neither should anyone with access to your dashboard, without asking you first.

Legitimate uses

Spam and off-topic. A review that is clearly not about your business, or is a competitor’s advertisement.

Duplicates. The same customer left the same review on two platforms and it shows twice.

Reviews about something you no longer sell. A two-star review of a discontinued product does not inform anyone.

Language mismatch you cannot solve otherwise. Usually better handled by filtering by page language.

Where to be careful

Hiding every negative review is tempting and counterproductive, for two reasons.

It does not work commercially. A wall of nothing but five stars reads as fake. A visible four-star review with a real reservation builds more trust than a hundred perfect ones.

It can put you on the wrong side of the rules. In the EU, the Omnibus Directive requires that displayed reviews are not selectively filtered to mislead consumers. Hiding spam is fine. Hiding criticism to inflate your rating is the thing the rules are aimed at.

A better answer to a critical review is a reply. On Google you can respond, and the response shows publicly next to the review.

Removing a review for good

Hiding affects only your widgets. To have a review removed it has to happen on the platform where it was posted, because that is where it lives. Google and Facebook both have reporting flows for reviews that break their rules.