| What you pay for |
| Billing unit |
Number of stored reviews |
Widget loads per month, plus a cap on the number of widgets |
| Page views / widget impressions metered |
– No |
Yes: 200 a month on free, 5 000 on Basic, 50 000 on Pro, 150 000 on Premium. Their words: exceeding it "will temporarily deactivate your app" |
| Websites and domains included |
Unlimited on every plan, free one included |
Unlimited websites |
| Number of widgets you can create |
Unlimited |
1 on free, 3 on Basic, 9 on Pro, 21 on Premium, up to 400 on Enterprise |
| Monthly billing available |
✓ Yes |
✓ Yes |
| Cheapest paid plan |
9 EUR per month, or 90 EUR a year |
6 USD per month, or 4 USD per month billed yearly |
| Free plan |
Free forever, up to 100 reviews, Google and Facebook, Badge widget, no card |
1 widget, 200 views a month, Elfsight branding, bug fixes only for support |
| Reviews |
| Review sources |
9 sources from the Plus plan, every supported source on Ultimate |
Google Reviews app takes one Google source. All-in-One Reviews lists 60+ sources, plus manually typed custom sources |
| Reviews stored |
100 on the free plan, up to 20 000 on Ultimate |
No published limit |
| Import of your existing review history |
✓ Yes |
✓ Yes |
| CSV import of reviews from anywhere |
✓ Yes |
Manual entry of individual reviews through the Custom Source feature |
| Collects new reviews for you (email, SMS, QR) |
– No |
A "Write a review" button that sends people to Google. No invitation campaigns |
| Steers low ratings away from public platforms |
– No |
Not a named feature, but filters can hide reviews by rating, keyword or author before display |
| Reply to reviews from the tool |
Google replies in development, not shipped |
– No |
| On your website |
| Widget types |
6: badge, summary, testimonials, counters, stars, reviews page |
Around 96 apps across the platform, several review layouts |
| White label (no vendor branding) |
From the Plus plan, 9 EUR per month |
Not published as a feature. Paid plans are described as "100% Ad Free", which removes their badge |
| Several business locations in one account |
5 on Ultimate, 20 on Custom |
Several Google profiles need the All-in-One Reviews app, not the Google Reviews app |
| Show reviews matching the page language |
✓ Yes |
Widget interface follows the chosen language on all plans, machine translation of review text from Pro |
| How often reviews refresh |
Every 24 hours on every plan |
Every 72 hours for Google reviews |
| Install |
One script tag, works on any platform, no plugin needed |
Script tag plus integrations for around 94 platforms |