Add Google Reviews to WordPress

How to add Google reviews to WordPress, in three steps

1. Connect the Google Business Profile you manage. Sign in with Google, grant access to a profile you own, and pick the layout. No API key, no Place ID: the profile is connected, not scraped.
2. Choose where the code lives. A Custom HTML block puts the reviews inside one page or post. A code snippet plugin, or the footer of a child theme, puts the script site-wide, which is what a floating badge needs. Both work; the block is faster, the snippet plugin survives theme changes.
3. Paste three lines and save as an administrator. A script tag, a settings block and the container. If the script is gone when you reopen the page, that is the permission described above, not the widget.

This page is the decision, not the walkthrough. For the screen-by-screen version see the three routes compared, with what each one costs, or the installation article in the knowledge base.

Connect Google and get the code

What the free plan covers on WordPress, and what costs money

Every tool in this market advertises a free Google reviews widget and every one of them draws a line somewhere. Here is ours, before you sign up rather than after.

The full matrix is on the pricing page. Paid plans come with a 7-day trial and no card up front.

Five reasons a WordPress page renders nothing

• The editor stripped the script. Reopen the block and look: if only the container div survived, the script tag was removed on save. That is the unfiltered_html capability, and the fix is to save as an administrator or move the script into a snippet plugin.
• A caching or optimisation plugin deferred it into nothing. Aggressive "combine and defer JavaScript" settings, and some lazy-load rules, stop third-party scripts from ever executing. Exclude the widget file, then clear the cache before you judge the result.
• The consent banner is holding the script. If your cookie tool blocks scripts until consent, the reviews appear only after someone accepts. Our widget sets no cookies and stores nothing in the browser on load, so it can usually be classified as necessary rather than marketing.
• The page builder swallowed it. Elementor and Divi both have their own HTML or code widgets. Pasting into a text module instead of the HTML module is the usual cause; a hidden tab or accordion is the second, because a container with zero height renders one card and does not recover on its own.
• You are on WordPress.com, not self-hosted. Free, Personal and Premium plans filter script, iframe and form tags out of your content. It needs the Business plan with hosting features enabled.

Where to put the reviews on a WordPress site

WordPress gives you more places than you need, so the useful question is which page is doing the selling. On a business site that is the home page and the service or pricing page, both above the point where the visitor has to decide. On a shop it is the cart and checkout area, because that is where hesitation costs money. The sidebar is tempting because it is easy, and it is usually the worst spot: it is the part of the page people have learned to ignore, and on a phone it lands under the content where nobody scrolls. If your theme has a footer widget area, the badge or a compact layout there works site-wide with one paste.