How do I embed Google reviews for free?

Sign in with the Google account that manages your Business Profile, pick the Badge layout and paste three lines of HTML into your page. That path is free on the Basic plan and needs no credit card. What you get for free is the floating badge with your average rating and review count; the carousel, slider and star layouts start on paid plans.

What is a Google review widget?

It is a block on your own website that displays the reviews from your Google Business Profile. Instead of copying review text into your template by hand, the widget reads your connected profile and renders the reviews inside your page, so a new review shows up without you editing anything.

Which widget layouts are free and which are paid?

Free on the Basic plan: the Badge, a floating rating in the corner of the page. The Testimonials carousel, the Counters and the Summary start on the Plus plan at 9 EUR a month. The Stars layout with rich snippet data and the full Reviews Page start on the Pro plan at 19 EUR a month. We would rather you read that here than discover it after signing up.

How many Google reviews does the free plan show?

Up to 100 stored reviews. If your profile has more than that, the widget shows the ones within your limit and nothing is deleted; raising the limit is a plan change. Page views, visitors, websites and domains are unlimited on every plan including the free one, so traffic never costs extra.

Do Google reviews update automatically on the free plan?

Yes, every 24 hours, on every plan including the free one. A review published on your Google profile reaches the widget within a day without you doing anything.

Is there a free Google reviews widget with no JustReview branding?

No. The free plan carries a small JustReview credit on the widget. Removing it is the white label option, which starts on the Plus plan at 9 EUR a month. Any tool offering an unbranded widget for free is paying for it somewhere else.

Do I need a Google API key or a Place ID?

No. You connect by signing in and granting access to a profile you already manage, so there is no API key to request, no Place ID to look up and no quota to watch. It also means you can only import reviews of your own business, which is the point.

Will the free widget put star ratings in Google search results?

Not on the free plan. The structured data Google reads for star rich results is part of the Stars layout, which starts on the Pro plan at 19 EUR a month. Even then, whether the stars appear is Google's decision and no tool can promise it.

Free plan

Free Google Reviews Widget for Your Website

Connect the Google Business Profile you manage, pick the badge layout and paste three lines of HTML. It is free on the Basic plan, with no credit card, up to 100 reviews and a refresh every 24 hours. Below is exactly what the free plan covers and what it does not, before you sign up rather than after.

Start free

No credit card. Unlimited websites, domains and page views on every plan, including this one.

The free badge, running on this page

Not a screenshot. The floating rating in the corner of this page is the JustReview badge, the layout the free plan gives you, loaded by the same script you would paste into your own site. It shows our own reviews.

What is free and what is not

Every tool in this market advertises a free Google reviews widget, and every one of them draws a line somewhere. Here is ours, in the open. The short version: the badge is free forever, the layouts that show full review text are not.

What the free JustReview plan includes for Google reviews, and which features start on a paid plan
What you want	Free (Basic)	Starts on
Google reviews imported, refreshed every 24 hours	Yes	Free
Badge: floating rating and review count	Yes	Free
Stored reviews	Up to 100	More on paid plans
Unlimited page views, websites and domains	Yes	Free
Testimonials carousel, counters, summary	No	Plus, 9 EUR / month
Widget without the JustReview credit (white label)	No	Plus, 9 EUR / month
Stars layout with rich snippet data	No	Pro, 19 EUR / month
Full reviews page with a form for new reviews	No	Pro, 19 EUR / month
Hiding single reviews one by one	No	Ultimate, 39 EUR / month

Facebook is on the free plan too, on the same terms as Google. The full matrix is on the pricing page.

How to get the free Google reviews widget onto your site

Sign in with Google. You grant access to a Business Profile you already manage, which takes about a minute. No API key, no Place ID, no quota. It also means only reviews of your own business can be imported.
Pick the badge and set the colours. The panel previews it with your own reviews, so you see the real thing rather than sample text. You can also set a minimum rating and the language.
Paste three lines of HTML. A script tag, a config block and the container. The same snippet works on WordPress, Shopify, Wix, Squarespace, PrestaShop, Shoper and plain HTML. Step-by-step instructions per platform are in the knowledge base.

If somebody else looks after your site, the panel can email them the snippet and the instructions with your reply address on it.

When free is not enough, and how to tell

Free is the right choice more often than a vendor will admit, and there are three situations where it genuinely is not:

You need the review text visible on the page. The badge shows the rating and the count, not the quotes. If the plan is a testimonial section on a landing page, that is the Plus plan.
You want stars in Google search results. That needs structured data output, which is part of the Stars layout on the Pro plan. Even then Google decides whether to show them.
You have more than 100 reviews and want all of them. Over the limit the widget shows what fits and stores the rest; nothing is lost, but not everything is displayed.

If none of those apply, the free plan is not a trial that expires. There is no credit card and no clock on it.

Questions people ask about free Google review widgets

How do I embed Google reviews for free?: Sign in with the Google account that manages your Business Profile, pick the Badge layout and paste three lines of HTML into your page. That path is free on the Basic plan and needs no credit card. What you get for free is the floating badge with your average rating and review count; the carousel, slider and star layouts start on paid plans.
What is a Google review widget?: It is a block on your own website that displays the reviews from your Google Business Profile. Instead of copying review text into your template by hand, the widget reads your connected profile and renders the reviews inside your page, so a new review shows up without you editing anything.
Which widget layouts are free and which are paid?: Free on the Basic plan: the Badge, a floating rating in the corner of the page. The Testimonials carousel, the Counters and the Summary start on the Plus plan at 9 EUR a month. The Stars layout with rich snippet data and the full Reviews Page start on the Pro plan at 19 EUR a month. We would rather you read that here than discover it after signing up.
How many Google reviews does the free plan show?: Up to 100 stored reviews. If your profile has more than that, the widget shows the ones within your limit and nothing is deleted; raising the limit is a plan change. Page views, visitors, websites and domains are unlimited on every plan including the free one, so traffic never costs extra.
Do Google reviews update automatically on the free plan?: Yes, every 24 hours, on every plan including the free one. A review published on your Google profile reaches the widget within a day without you doing anything.
Is there a free Google reviews widget with no JustReview branding?: No. The free plan carries a small JustReview credit on the widget. Removing it is the white label option, which starts on the Plus plan at 9 EUR a month. Any tool offering an unbranded widget for free is paying for it somewhere else.
Do I need a Google API key or a Place ID?: No. You connect by signing in and granting access to a profile you already manage, so there is no API key to request, no Place ID to look up and no quota to watch. It also means you can only import reviews of your own business, which is the point.
Will the free widget put star ratings in Google search results?: Not on the free plan. The structured data Google reads for star rich results is part of the Stars layout, which starts on the Pro plan at 19 EUR a month. Even then, whether the stars appear is Google's decision and no tool can promise it.

Start with the free plan

Sign in with Google, pick the badge, paste the snippet. Up to 100 reviews, refreshed every 24 hours, no credit card and no expiry. If you later need the review text on the page, the paid layouts come with a 7-day trial.

Start free

Related: the full Google reviews widget page with all six layouts, the testimonial widget, the pricing table, comparisons with other widgets and the HTML embed without a plugin.