Review sources

How to add Facebook reviews to your website (they are recommendations)

25 August 2026 · JustReview

To add Facebook reviews to your website you connect the Facebook Page to a review widget, pick which recommendations you want to show, and paste a short snippet where they should appear. The part that trips people up is not the snippet, it is the connection, because Facebook grants access per Page rather than per person. And what arrives looks different from what most people expect: Facebook retired star ratings in 2018, so what you are embedding is a yes or no vote with a comment attached.

That last detail is not trivia. It changes what your widget can honestly claim.

Facebook recommendations are a two-point scale

We looked at every Facebook review stored in JustReview on 25 August 2026: 49,016 reviews across 1,239 accounts, the oldest dated 3 September 2012 and the newest 22 August 2026. Here is how they score.

There is no two, no three and no four. Not “very few” of them, none at all. The scale has two positions, so anything that renders a Facebook recommendation as a four-star card is making a number up.

Compare that with Google reviews in the same database on the same day, where a real distribution exists:

The averages come out at 4.85 for Facebook and 4.70 for Google. The gap is small, but it exists for a structural reason rather than because Facebook customers are happier: a mildly disappointed customer who would leave three stars on Google has to choose a side on Facebook, and most of them either pick yes or say nothing.

Practical consequence: blending the two into one headline average is arithmetic performed on two different rulers. It is not fraud, but it is not measurement either. Keep the source logo on each card, show the rating next to it, and let the visitor do the weighing. That is also what the EU Omnibus transparency rules push you towards, since you are expected to explain how displayed reviews are verified rather than present one smooth number.

The step that actually fails is authorisation

Almost nobody gets stuck on the HTML. They get stuck one screen earlier, at the Facebook login, because Facebook’s granular permissions let you approve the app while approving zero Pages.

On 25 August 2026 our database held 1,812 Facebook connections belonging to 1,798 accounts, which makes Facebook the second most connected source we have after Google. Of those connections, 210 were saved without a Page access token, and 204 of them, 97%, sit on accounts with no Facebook reviews at all. The connector looks connected in the panel. It just never had permission to read anything.

That is a far bigger hole than any bug in the import. Among connections that did receive a Page token, 366 out of 1,602 accounts still show zero reviews, which is a real failure rate of 23% but a mixed bag of empty pages, recommendations switched off and abandoned trials. The no-token group is almost uniformly dead.

Three things fix it, in this order:

1. Sign in with an account that manages the Page, not a personal profile that merely likes it. Limited access roles often return no pages at all.
2. On the permissions screen, open “Edit access” or “Edit previous settings” and tick the Page. If you breeze past that screen, Facebook happily authorises your profile and nothing else.
3. If it still fails, retry in a private window. A stale Facebook session is the second most common cause we see in support.

Since July 2026 we refuse to save a Facebook connector that came back without a Page token, and we say so on screen, precisely because a row that looks fine and imports nothing wastes weeks of someone’s time.

When the number on your site is lower than the number on your page

This is the most common support question about Facebook, and it usually has a boring answer.

Imports used to stop after roughly the first 100 reviews regardless of how many the page held. That was our bug, it was fixed in July 2026, and reconnecting to the same page pulls in the rest without duplicating what you already have. The repair worked: today 101 accounts hold more than 100 Facebook reviews, the largest single page has 1,009, and only 8 accounts sit at exactly 100. The step-by-step recovery is written up in Facebook imported too few reviews.

If you have reconnected and the count is still short, the cause is usually one of these. Duplicate pages, which Facebook creates on its own and which split reviews between them, so the page you picked may not be the page your customers used. Recommendations turned off in Page settings, which leaves nothing public to read. Or a plan ceiling: a page with 400 recommendations does not fit on a free plan capped at 100 stored reviews, and the pricing page lists where each tier stops.

Is Facebook worth connecting if you already have Google

More often than people assume. Of the accounts holding both kinds of review, 686 in total, 154 of them, 22.4%, have more reviews on Facebook than on Google. Google wins on 516 and 16 are level. So for roughly one business in five, Facebook is not the backup source, it is the main one, and the pattern is strongest among service businesses whose customers were already in the app.

The second argument is depth, and it goes the opposite way to what the volume suggests:

A third of Google reviews are a rating and nothing else, which fills a widget with star rows and no argument. Facebook recommendations arrive with text far more often, and that text runs about half again as long. Fewer cards, but more of them actually say something a visitor can weigh, which matters when the block sits next to a booking button rather than in a footer.

Worth being honest about the ceiling too: Facebook recommendations do not feed star snippets in Google search results, and they do nothing for your local pack ranking. They are on-page persuasion, not SEO. If you want both, connect Google reviews alongside them rather than instead of them, which is what most accounts fail to do, as we covered in how to get reviews on your website.

Putting the recommendations on the page

Once the Page is connected the embed is the same shape on every platform: a stylesheet, a script, an init call and an empty container where the widget renders.

<link rel="stylesheet" href="https://justreview.co/widget/justreview.css">
<script src="https://justreview.co/widget/justreview.js" data-cookieconsent="ignore"></script>
<div id="justreview-widget"></div>

Where that goes depends on your builder. WordPress takes it in a Custom HTML block or the theme footer, Shopify in a custom section, Wix in an embed element, Squarespace in a code block. Three details save you a support ticket later.

Put the container where the decision happens. A recommendation wall under the fold below the newsletter form is decoration. Next to the price, the booking button or the contact form, it is evidence.

Keep the source badge on. A card that says Facebook, with the author’s name and the date, can be checked by a sceptic in ten seconds. A quote in italics with a first name cannot, and readers have learned to discount those.

Watch your consent banner. If a cookie tool blocks third-party scripts by default, your widget silently never loads for the visitors who declined, which is exactly the audience most likely to scrutinise your proof. Our snippet carries data-cookieconsent="ignore" for that reason: the widget sets no cookies of its own on load.

The short version

Connect the Page, not your profile, and confirm the Page is ticked on the permissions screen, since that single step accounts for 204 of our dead Facebook connections. Expect recommendations rather than stars, and do not average them together with Google as if both scales meant the same thing. If your count is short, reconnect once, then check for duplicate pages.

The Facebook reviews widget runs on the free plan with up to 100 stored reviews, unlimited pages and no card, so you can see the actual recommendations on your own site before deciding anything. Creating an account takes a couple of minutes, and if you sell across several places, the sources still worth connecting in 2026 is the next thing to read.