Platform guides

Sitejabber is now SmartCustomer: what the rebrand changes

19 August 2026 · JustReview

Sitejabber, the consumer review platform where shoppers rate online stores before they order, has renamed itself SmartCustomer and moved to smartcustomer.com. If you have reviews there, this is the short version of what it means and what, if anything, you need to do.

What actually happened

The change is a full domain migration, not a new logo. Request any sitejabber.com address today and the server answers with an HTTP 301, the status code that means “permanently moved”, pointing at the matching path on smartcustomer.com. That holds at the level of individual business profiles, not just the homepage: a profile that used to sit at sitejabber.com/reviews/yourshop.com now answers at smartcustomer.com/reviews/yourshop.com, and the old address forwards to it.

That detail matters more than the name. A 301 on every path is how a company moves a site it intends to keep. A homepage redirect with dead inner pages is how a company winds one down. This is the first kind.

The change appears to have landed in the first quarter of 2026. Search demand is a decent clock for this sort of thing: interest in the term “smartcustomer” sat in single digits per month for all of 2025, jumped an order of magnitude in the spring of 2026, and has held at the new level since. Nobody searches for a brand name that has not been announced yet.

What did not change

Your profile is the same record. The reviews on it, the star average, the dates, the reviewer names and the review history all carried across. Nothing was reset, and no review was re-published as new.

The way reviews are collected did not change either. Invitations still go out from your business account on the platform, and the review still lands on your public profile.

For anyone reading the reviews rather than collecting them, the practical effect is close to nothing. A shopper who lands on the old link gets forwarded and never notices.

The four places on your own site that still say Sitejabber

This is the part worth twenty minutes. Redirects are maintained by the other company, and the polite convention is to keep them for years, but nothing obliges anyone to keep one forever. Old domains lapse. The safe assumption is that the redirect is a grace period.

Trust badges and “reviewed on” links. If you added a badge or a text link to your review profile in the footer, on the about page or on the checkout page, it points at sitejabber.com. Swap the URL for the smartcustomer.com one. The badge image itself, if you are hosting a copy, will still carry the old wordmark, so replace it or drop it.

Email footers and order confirmations. Review requests and post-purchase emails frequently carry a “leave us a review” link. These are the links most likely to be forgotten, because they live in an email template nobody opens between campaigns.

Supplier and marketplace forms. Plenty of platforms ask for links to your review profiles during onboarding, and those fields are usually filled once and never revisited. Anywhere you listed a review profile as proof of trading history, the entry now names a brand that no longer exists under that name.

Whatever reads your profile automatically. If a widget, a dashboard or a report is configured with the address of your public profile, it is following the redirect right now. That works, but it means an integration you rely on depends on a third party continuing to maintain a forward. Re-point it at the current address and the dependency is gone.

If you show those reviews on your own site

Reviews on a review platform do one job: they convince the person who went looking for them. Most buyers never go looking. They are on your product page, weighing up whether to order, and the proof that would settle it sits on a website they have no reason to open.

That is the argument for pulling the reviews onto your own pages, and the rebrand is a decent prompt to check how yours are set up. A widget that reads your public profile needs the profile address, so this is the moment to give it the current one. Our Sitejabber reviews widget accepts either form, because the redirect resolves, but the direct address is the one that will still be correct in three years.

The same reasoning applies to every other platform where your customers left something. Reviews scattered across a marketplace, a booking profile and a search listing are three separate pages a visitor will never visit. Gathering them is a one-off job: putting marketplace reviews on your website covers what is possible per platform, and the list of supported sources says which ones need a login and which need only a public link.

Why the old name is going to stick around

There is a habit in marketing of treating a rebrand as instantaneous. It is not. People search for the name they learned, and they keep doing it long after the company changed it.

The numbers here make the point. Demand for the old name has not moved at all since the migration: month-by-month search volume for “sitejabber” in the United States has stayed in the same band through 2025 and 2026, with the months after the rebrand indistinguishable from the months before it. Meanwhile demand for the new name, having gone from near zero to a real number, is still an order of magnitude smaller.

Both facts are useful. If you are writing about your reviews, or naming the source in a footer, name both: the old name is what people recognise and the new one is what they will find. That is not keyword stuffing, it is the same courtesy every renamed company extends for a few years, which is why “formerly known as” appears on so many about pages.

How to check this yourself, and any future rebrand

Announcements get missed, and support pages sometimes lag the change by months. There is a quicker test that does not depend on anyone telling you, and it takes one line in a terminal or one browser tab with the developer console open: request the old address and look at the status code before any redirect is followed.

Three answers, three different situations. A 301 on the deep link, the one that ends in your own profile path, means the platform moved and intends the old links to keep working. A 301 that only covers the homepage, while profile URLs return 404, usually means the archive was not carried over and your reviews exist only on whatever the new site imported. A 404 or a connection error on the old domain means nothing is being forwarded at all, and the reviews you were pointing at are gone from the public web whatever any status page says.

That distinction is worth more than it sounds, because a dead source and a renamed source look identical from inside most tools: both simply stop returning new reviews. We have had to make that call before, and the redirect on the deep link is the fastest honest answer.

The short version

Sitejabber is SmartCustomer. Same platform, same profile, same reviews, new domain, with a proper 301 from every old address. Nothing breaks today. Update the links you control, point anything automated at the current address, and keep using both names in writing for a while, because the people looking for you have not caught up yet.