Review sources

Multi Location Reviews Widget: How to Show Reviews Per Location

13 September 2026 · JustReview

A chain with ten storefronts and one website has a specific review problem: each location has its own Google Business Profile, sometimes its own Facebook page, and a single reviews widget on the homepage needs to reflect all of them without turning into ten separate embeds. JustReview handles this as multi location connectors on one account, and the limits and behaviour are worth knowing before you connect the fourth or fifth profile, because the plan gate is stricter than it looks and the merge behaviour has one real gap.

The actual limit, and why it is not the number you might have read elsewhere

The current rule, in place since 25 July 2026, is one limit for everyone who qualifies: 5 profiles per service on the Ultimate plan (or an unlimited/Custom review allowance). That applies separately to Google and to Facebook, so a fully connected account can run 5 Google Business Profiles and 5 Facebook Pages into the same widget, 10 profiles total. Earlier pricing language mentioned different numbers for different tiers; that older structure no longer applies, and if you are reading a comparison or an old email that says otherwise, the plan gate in the code is the current source of truth, not the copy.

Below Ultimate, adding a second profile of the same service returns an upgrade prompt rather than connecting it. There is no partial multi-location tier: it is one profile per service on Free, Plus and Pro, and up to 5 per service on Ultimate.

Who is actually using this today

We queried our own production database on 13 September 2026 rather than estimate demand. 30 accounts currently run more than one profile of the same service: 18 with multiple Google Business Profiles (9 with two, 7 with three, 2 with four) and 12 with multiple Facebook Pages. Of those 30, 8 are paying Ultimate accounts using the feature as intended, and 22 are older free-tier accounts left over from before self-serve multi-location existed, when the only way to run more than one profile was a manual database change on request. None of the 30 accounts today uses the override that raises the cap above 5; every legitimate multi-location account so far fits inside the standard limit.

How connecting a second profile actually works

Once you are on Ultimate, adding a second Google Business Profile or Facebook Page is the same connect flow as the first, repeated: authenticate, pick the profile, and it appears in a list next to the ones already connected. Each profile keeps its own name and connection status, so if a token expires on one location, the panel tells you which one, not just that “Google” needs reconnecting. Removing a single profile takes only that profile’s reviews out of the widget; the rest keep running.

Reviews are matched to their profile using the review’s own source URL, which carries the Google place ID or the Facebook page ID. That means the identification does not depend on when a review arrived or which import job pulled it in, so reconnecting a profile does not create duplicates and does not require re-tagging existing reviews.

The one real limitation: one widget, one merged feed

This is the detail that catches people evaluating the feature for the wrong use case. All reviews from all connected profiles of a given service land in the same review pool for that account, and the reviews widget does not offer a per-profile filter. In practice that means:

• A retail chain with one shared marketing website is the right fit. Visitors see a single aggregated feed, the star average blends every location, and that is usually exactly what the chain wants to show on its homepage.
• An agency managing five separate client websites is not solved by this feature, even on Ultimate. Each client’s website needs its own widget showing only that client’s reviews, and since multi-location merges everything into one feed per account, separate clients still need separate accounts. This is a deliberate line, not a missing setting: letting one account’s widget split cleanly by profile would turn multi-location into a low-cost way to run an agency’s entire client base, and that is priced and sold differently.

If your real need is per-location review pages rather than one blended homepage widget, the practical workaround today is running separate widgets pointed at filtered subsets manually rather than relying on the connector list to separate them, since the API returns the full merged list per service.

Getting past 5 profiles per service

There is no self-serve add-on for this today. A Chargebee line for extra review capacity exists for a different limit (additional stored reviews), but as of this measurement it has zero active subscribers and does not touch the location cap. If an account genuinely needs more than 5 Google or 5 Facebook profiles, the increase is applied manually per account, up to a hard ceiling of 50 profiles per service. That is a deliberate stopgap rather than a finished self-serve tier, so if you are planning around a specific number above 5, confirm it with support before committing to the plan rather than assuming a checkout flow exists for it.

Why the legacy free-tier accounts still exist

The 22 free-tier accounts running multiple profiles predate the self-serve feature entirely. Before 24 July 2026, the only way to run more than one Google or Facebook profile on an account was a manual database change, done on request rather than through the connector screen. Those accounts were grandfathered rather than forced to drop to one profile when the real plan gate shipped, since the gate only applies going forward on the write path: it blocks adding a new profile past the limit, it does not retroactively remove profiles that already existed. If you inherited an account like this, do not read the presence of multiple profiles as proof that your current plan supports adding more; the gate will still reject a new connection past what your role and review allowance qualify for.

Checklist before you connect multiple locations

1. Confirm the account is on Ultimate, or has an unlimited/Custom review allowance; anything else gets an upgrade prompt on the second profile, not a working connection.
2. Decide upfront whether a single merged feed across all locations is actually what you want on the website, since there is no per-profile filter once profiles are connected.
3. If you manage multiple separate client websites rather than one chain with shared marketing, plan on one account per client rather than one multi-location account, because the widget cannot split by profile.
4. If your location count is likely to exceed 5 per service, ask before connecting the sixth profile rather than after hitting the prompt, since the increase is a manual step on our side.
5. After connecting each profile, check its status individually in the connector list; a token expiring on one location shows there by name rather than as a generic service-wide alert.

Multi-location solves a narrower problem than pulling reviews from several different platforms into one widget, which is the more common setup in our own accounts. Both are useful, but they answer different questions: one merges sources, the other merges locations within a source. Check the plan gate and the “one merged feed” behaviour against your actual structure before you commit to a specific plan.